Graphic Design

Collaborated with the Maui Nui team and internal developers, copywriters, and brand marketing strategists to create the Maui Nui Venison web experience through multiple seasons and cross-channel marketing campaigns, along with the ongoing email campaigns and flows. Redesigned packaging across numerous products. Developed new icons and treatments across an evolving brand model.

Create weekly/monthly visuals and animations for Maui Nui’s email campaigns, which include new product launches, newsletters, post-purchase, and welcome flows.

Provided print-ready design files, along with mockups for several products across Maui Nui’s offerings. Ensured consistency with existing packaging, and developed an expanded color system for future products.

We went through many iterations of logos and boxes for Whole Plants, but this modern apothecary style was my favorite of the options. It conveyed a sense of knowledge about natural healing methods and modernized the style, utilizing bright colors to convey the difference in intended effects and use of specific products.

Worked with Kitsbow to develop e-commerce web experience, email marketing, extensive icon system, printed Brand Book, and apparel hang tags.

Collaborated with DSG on rebranding their Primed line of sports training equipment, providing logo, color palette, and packaging mockups.

Provided concepts for mobile web experience and aided in discovering a visual web identity for the brand, based on existing Brand Guidelines. Collaborated with internal team of designers and developers, to create multiple itertations of the brand’s web experience.

Collaborated with the Creative Teams of Abercrombie & Fitch across all 3 of their brands to create multiple weekly social paid media assets. Often worked with development to create animating and video assets.

Updated Agency1903’s typography and logo to modernize an existing bolt icon. Chose a new color palette and brand fonts, and created multiple iterations of logo layout for use across web and print.

Developed a personal identity system for use across web and print.

Worked with client to create a logo and brand identity for Toy Spell Photography. Created assets for use across social, web, and print.